Automobile CRM & Sales Management Portal

The client, a distributor for multiple automotive brands, managed leads through spreadsheets and a basic CRM that couldn't scale. Sales reps wasted time on manual data entry, and management lacked visibility into the pipeline.

We developed a custom CRM portal with:

• Lead Management: Capture leads from website, showroom walk-ins, and call center. Automated lead scoring and assignment to sales reps based on territory and workload.
• Sales Workflow: Track each lead from initial contact to test drive to sale, with automated follow-up reminders and email templates.
• Performance Dashboards: Real-time charts for management showing conversion rates, sales by model, and individual rep performance.
• Integration: REST APIs to sync with the existing ERP for inventory availability and invoicing.
• Security: JWT-based authentication, role-based access (admin, manager, sales rep), and comprehensive audit logs.

Post-deployment, lead response time dropped from 24 hours to under 1 hour. Sales conversion improved by 15%, and the company gained the ability to forecast sales with 90% accuracy. The system now handles peak loads of 500 concurrent users during promotional events.