Enterprise CRM & Analytics Dashboard
A large enterprise needed to consolidate customer data from multiple touchpoints and provide real-time analytics to sales and marketing teams. We built a custom dashboard using React and Node.js, integrating with their existing CRM and data warehouse. The solution now processes millions of records daily, enabling personalized campaigns and increasing customer retention by 10%.
Corporate Clients (Confidential)
2023
AI Automation
Technologies Used
Project Overview
The client had customer data scattered across Salesforce, support tickets, e-commerce platform, and email marketing tools. They wanted a unified view to understand customer behavior and identify churn risks.
We created a centralized analytics platform:
- Data Pipeline: Node.js microservices that pull data from various sources via APIs and store in MongoDB (for flexible schema) and a data warehouse for reporting.
- Customer 360 View: React-based dashboard showing a single customer profile with all interactions, purchase history, and support tickets.
- Predictive Churn Model: Machine learning model (scikit-learn) trained on historical data to flag at-risk customers.
- Power BI Integration: Executive dashboards showing customer lifetime value, segment trends, and campaign performance.
- Real-time Updates: WebSocket connections for live data during sales calls.
The platform now serves 500+ internal users. The marketing team launched targeted retention campaigns that reduced churn by 10% in the first year. Sales reps can now access complete customer history before calls, improving win rates by 18%.
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